C’mon over to http://www.marieforleo.com/2013/11/social-media-marketing/ where the main discussion happens after the episode!
Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them in my interview with author Gary Vaynerchuk.
Gary’s new book, Jab Jab Jab Right Hook, is a blueprint for excelling at your social media marketing. He suggest “jabbing” your customers constantly. In other words, give them value all the time. The right hook is when you ask people to buy from you — but you should be jabbing more often than asking.
Gary explains how most people don’t put enough effort into their jabs. Many people strategize their right hooks (or what they ask of their customers), but not many people think enough about the jabs. To excel at social media marketing, you have to put much of your effort into the jabs. Think about how you can provide incredible value and deliver it before ever asking for anything.
Most people also ignore the context of each social media platform. Content may be king, but context is even more important. Gary recommends learning exactly what type of content is “native” to each site. He explains that beautiful images and infographics do well on Pinterest, quote cards do well on Facebook, animated GIFS do well on Tumblr, and humor does well on Twitter.
To elevate your social media marketing, think about how your content will perform on each platform you’ll put it on, and make sure you’re always sharing valuable, native content.
Great social media marketing also involves listening to your audience — even the haters. People just want to be heard. They also want to see that there’s some effort being invested towards them from your end. Care about your people with your social media marketing and they’ll care about you.
If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com.
And if you’re interested in more videos on how to be a marketing ninja like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PL6A5AD2710DA874A6.
Thanks for watching!
My YouTube channel: http://www.youtube.com/marieforleo
Social Media Marketing on my website: http://www.marieforleo.com/2013/11/social-media-marketing/
Social Media Marketing on YouTube: http://youtu.be/0Qy9aLqhxcc
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Great Job, Marie, thanx!
Thanks
Don't like him.
I want to work for you gary!!
Hey @Garyvee I know this is an old video, but here's my jab on Instagram: @wordlex just started posting context on IG on a daily basis for the past 3 weeks. Honest opinions and insights on how to grow it are highly appreciated!!
P.S. I just finished reading #ASKGARYVEE and I'm about to buy jab, jab, jab, hook
This guy is a douche!
To many Egos in this interview.. Never watching an interview from her sorry… Everything was about I, I, and I..I don't mind listen to Garys big Ego, he re-captures my attention with the value he brings
This guy might be a marketing, social media genius, but be is annoyiing!. Hahaha! Sorry. I am waiting for a ride to the airport, and I am a tired woman. He interrupts too often. Enthusiastic, naybe, but he needs to stop….. interrupting too much! Okay, shutting up now. 😉
My daddy is building his home-based office from the shelter….
He is excited to be able to start selling the art that we do together.
you look a bit like ivanka trump 😉 great video ( Y )
Gary V looks like he slaps his younger brother around
he seems like he has good info. But this was uncomfortable to watch. Marie could not finish several of her points and attempts to gain the info she felt like HER people would want. She is Good. I would have had to say something.
Love this video, love how you interviewed Gary, the talking points and how you engaged while talking about your own company's strengths and weaknesses. I've been brushing up on social media marketing and even though it has evolved more so now, in 2017, thank you for bringing value to at least one guy here in Nashville, TN. High five!
Thank you!!!
Thems my peeps!! Love it. "I'm from Jersey and I curse".
UGH! I can't believe he cut Marie off! Good ideas about the "Thank You" economy but talk about being a contradiction.. he should be grateful to be on the show and not be so rude.
Love Gary V – I watch his youtube vids and listen to his pod cast. The crab move at the end was the best lol
We need to watch this 4 more times to have it all sync in…2 amazingly influential people.
Great valuable information here !
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Only clicked on this for Gary. Almost left early because nothing was too the point, seemed too sweet and scripted, and felt only geared towards an established audience, and not my style. Stayed by chance and Gary came in before it was (even more) too late.