What are UTM codes and how can you use them for digital marketing? A UTM code (“Urchin Tracking Module”) is merely a set of letters, numbers, and symbols that you can add to the end of your URL (your website address) so that you can track your various marketing campaigns.
They help you to know which promotions or social media posts or ads are most effective in not just bringing people to your website, but also in getting them to interact with you and even make purchases.