The rise of digital marketing has spurred a flood of “native advertising” attempts, and now many consumer advocates are questioning whether native advertising …
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2 Advanced Digital Marketing Strategies
The first strategy that I’m going to talk to you about today is retargeting your competitors using a traffic source known as PPV. If you’re not familiar with it, PPV is short for pay per view, and how it works is there are companies that put software on users’ computers. An example would be Gamevance. People can go to Gamevance’s website. They can download all these free games, and when they do so, they’re agreeing to allow ads to show up in pop-ups on their computer. It’s all browser based, and it’s permission based marketing.