Influencers are literally just that – people of influence. More specifically, in our digital world, influencers are talent who may have a niche following due to their excellence in a certain industry ie. Lifestyle, Food, Travel, Fashion, Celebrity, Fitness, Car Enthusiasts, Science, Politics, Animals, Money, Business, News, Sport etc… They may be considered an authority, a challenger, an opinion or a disruptor and subject to the level of trust they gave gained as they built their audience, their interaction and the engagement they have with their users, their power of influence may vary.
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