Learn the philosophy and approach Melanie has taken to generate connections with millions of people through social media and her website in this candid interview.
We were testing a new microphone and decided to go deep into the theories, philosophies and her overall approach to social media marketing success.
We start with understanding what Melanie’s motivations were for starting her online business and what the first key skill was that she leveraged to gain initial growth and momentum in the business.
From content marketing on WordPress and Keyword research (more about how to do keyword research here: https://www.youtube.com/watch?v=O_FfdjNOgpQ )
After establishing this ‘base line’ of content marketing we get into her ideas on social media…
Melanie has a great take on what makes social media work, what works on social media and why.
Looking at social media through the lens of the purpose of social media being to connect with people has served her greatly in marketing on Facebook, Instagram, Pinterest, etc.
The big priority she focused on has been giving value… Following a lot of Gary Vaynerchuck’s idea of “Jab, Jab, Jab, Right Hook”
If you are interested in how this applies specifically to Instagram marketing, check out our free Instagram marketing course, here: https://www.youtube.com/watch?v=_FW0HtJdEkY
Melanie prefers the “give, give, give, ask” concept and now her ‘ask’ after giving value is to give even more value.
We jump into the big question of “Is Facebook Marketing Dead?”
And Melanie share’s her take on how to grow an audience on Facebook organically today in 2017 since the reach for organic posts with links on Facebook are getting crushed.
We then shift to what Melanie is most excited about in Social Media in 2017 and look at what is working in 2017.
She shares that Pinterest is one of the most powerful organic social media marketing platforms today.
To get her entire Pinterest marketing strategy, check out this video: https://www.youtube.com/watch?v=-FKIg8e_B5E
Then we talk about Instagram marketing and how Melanie has found the ability to gain access to influencers through Instagram in an easier way than any other social media platform.
From cultivating micro relationships on Instagram and how she enjoys using Instagram more than any other marketing platform.
We touch on YouTube marketing and how it blends social media and a search engine quite well.
We also talk about the difference in results from her running her social media marketing and trying to automate and outsource our social media marketing.
Then she drops her biggest tip on how to look at email marketing like a social media platform and how the traffic from email marketing is the best traffic we have.
If you want to learn about her take on how to do email marketing the right way, watch this video: https://www.youtube.com/watch?v=cWAXJD-dP4Y
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Great podcast. Enjoy the forest. And I hope for every ounce of value you give, you get tons of happiness and enjoyment all through you lives. Thank you.
love u two!! inspiring stuff as always. thank you!!
Thanks guys, Im so happy to have found your community. God bless and much fortune to you both.
Great convo thank you for your time and knowledgeable information. A quick observation regarding the changes I have seem and experienced selling online over the past ten years… inanimate objects require a life and history that spurs conversations. In the not so recent past, if you needed to buy a frying pan you simply went into a store and bought it took it home and started cooking, easy peasy. The sales clerk did not stand with you having an intimate convo about said frying pan. Your great video points out how people need to feel attached and engaged with outside "things" requiring long converstations, comparisions, hype, the noise level is off the charts in my observation. Ultimately all of this will change again, there are no absolutes and nothing stays the same.
Love it! I prefer the videos personally but also love having this audio bite to listen to while working on campaigns. 🙂
When you give using Gary's methodology, you have to 100% do it with NO expectations to really have it come across in a positive way. And in regards to instagram I think the most logical use of it (this might be just my opinion) is to share your story. Give your advice. That sort of thing.
I completely connect with everything you both discussed. I look to you both for education as far as how I'm running my business and sharing about my offer of my courses to others. Growing my content is vital, connecting with more people is a constant effort and getting interaction. Instagram is so great to interact with others and such a positive interaction. Facebook live is great, but getting interaction on there is my challenge. I appreciate this audio so much. Thanks a million to you both!!
Great podcast. Thank you for the info.
Yes! Melanie is back dropping #knowlegenukes. Awesome job.. to both of you
You guys are the best! Love your channel.
Great video, love your content, I was just wondering if you have ever had a fb acc disabled before and if so what steps you took to create another one without being disabled again, thank you!
Thanks Miles and beautiful Melanie. I always love it when Melanie comes on! Also, I'm having serious thumbnail envy! Are you doing them yourself?
As always cool:) 5*
just stopping by to show some love. YOU GUYS ROCK!
This is an interesting topic!
Great conversation you two. The microphone worked!
Hi Miles, was wondering if you could recommend someone that breaks SMM down like you have done with content marketing. Someone has asked me to help improve their Social Media presence and wondered if you could recommend a good place to start. I listened to this podcast and have started reading about growing relationships, also just signed up to Podbean if there's anything/one you could recommend on there. Not sure if this is over stepping the etiquette mark by asking you for recommendations!